CPD: The importance of data analytics and email marketing
- 26 November 2020
- 16:00–18:00 CET
Many businesses are exploring the advantages of data analytics, but some may be “working without purpose”. When analysing data, organisations need to have a structured approach in order to understand which data is useful to be able to measure business objectives and KPI’s. Having a well-organised data analytics strategy gives potential to gaining an advantage over your competitors, improving and optimising the overall marketing strategy.
During this virtual session, we’ll explore the importance of data analytics in business strategy as well as a learn the basics of the Google Analytics tool. Moreover, participants will hear about the benefits of email marketing and some best practices utilised in the business world.
- Effective websites
- Introduction to website analytics
- Google Analytics
- Metrics and KPI’s
- Conversion rate optimisation
- Defining email marketing
- Benefits of email marketing
- Segmentation concepts
- Email marketing tips
- Email marketing tools
At the end of this seminar participants should be able to:
- Understand the importance of data analytics on the overall business strategy
- Have a knowledge of the Google Analytics platform and its utilisation
- Comprehend the impact of email marketing as a digital marketing channel
- Transfer some of the knowledge obtained via this webinar to the workplace
- Small to medium size companies
- Line Managers
- Marketing Managers
- Sales consultants
- Human resources teams
Trainer(s) bio and experience
Timothy Aquilina works in the Digital Marketing team at Deloitte Consulting Malta since 2018, as a Digital Marketing Consultant. His day-to-day role is helping clients out on their digital marketing strategy and supporting their execution. He is involved in Search Engine Optimisation projects, Pay-Per-Click campaign management and social media campaigns.
Luigi Gasparri joined the Digital Marketing team at Deloitte Consulting in February 2020, as Digital Marketing consultant. He brought with him his experience in the digital marketing for fashion and health care industries. His day-to-day role, is helping clients understand how digital drives success, identifying issues, planning, testing and implementing the digital marketing strategy.
Certificate of Attendance