CPD: Search Engine Marketing – SEO & paid search advertising

Coming soon - Register your interest

General information

To be confirmed
16:00–18:00 CET

CPD: Search Engine Marketing – SEO & paid search advertising

Webinar description

Many studies outline how “search engine optimization” and “paid search advertising” are two crucial digital marketing channels that in today’s digital world should form an integral part of an organization’s omni-channel strategy. The implementation of these digital marketing channels can result into various benefits that can positively contribute towards the success of an organization, and that can give that digital competitive advantage; crucial in today’s business world.

This session seeks to encourage attendees to understand the basics of SEO and Paid Search Ads as well as the positive impact that these two channels can have in today’s competitive business world. During this virtual instructor led webinar, participants will be equipped with knowledge that can enable them to understand the incredible potential of these two digital marketing channels. Finally, the virtual session will also expose participants to some of the best practices utilized in various industries.

Webinar topics

  • What is a Search Engine?
  • Definition of Search Engine Optimization (SEO)
  • Business benefits of SEO
  • Key components of SEO
  • Common SEO tools used
  • What are Paid Search Advertising and Google AdWords?
  • Business benefits of paid search advertising
  • Key components of paid search advertising
  • SEO vs paid search

Learning objectives

At the end of this webinar participants should be able to:

  1. Understand what search engine optimization and paid search advertising are and the basic technical terminology associated with them.
  2. List the key benefits of SEO and paid search advertising bring to a business.
  3. Comprehend the potential and impact of both in a digital marketing strategy.
  4. Apply some of the concepts to the workplace.

Target audience

  • Small to medium size companies
  • CEOs
  • Directors
  • Line managers
  • Sales consultants
  • HR
  • Marketing managers

Trainer(s) name(s)

Timothy Aquilina

Luigi Gasparri

Trainer(s) bio and experience

Timothy Aquilina has worked in the Digital Marketing team at Deloitte Malta Consulting since 2018, as a Digital Marketing Consultant. His remit is to help clients with their digital marketing strategy and execution. He is involved in Search Engine Optimisation projects, Pay-Per-Click campaign management and social media campaigns.

Luigi Gasparri joined the Digital Marketing team at Deloitte Malta Consulting in February 2020, as a Digital Marketing consultant. He brought with him his experience in digital marketing for the fashion and health care industries. His remit, is helping clients to understand how digital drives success, identifying issues, planning, testing and implementing the digital marketing strategy.

Certification type:

Certificate of attendance