Planning for Crisis Communication: A Practical Approach

Date: 4th September 2024 17:00-19:00 Online

Crises are stressful times for businesses. Unless certain measures are in place, a crisis can have a serious impact on any organisation. Crisis communication is essential as it enables organizations to effectively manage and mitigate the negative impacts of crisis, especially at a time when communication is instant and information (or misinformation) easily spread.



During this course, we will delve into the importance of proper internal and external communication during a crisis. We will look at key attributes of a crisis communication plan and how to prepare and communicate for each key stakeholder of a typical organisation.

The handling of media is a key which can help protect reputations, maintain trust, and minimise potential damage during challenging situations. Through a number of case studies we will look into the do’s and don’t during such times and best practice for organisations to follow.


Course Topics

  • Crisis Communication plan
  • Why is Crisis Communication Important
  • Reputation Risk
  • Communicating with stakeholders
  • Crisis Communication checklist
  • Media handling during a crisis


Learning Objectives

  • Explain the relationship between communication and trust.
  • Understand what makes good crisis communication.
  • Evaluate the relationship between crisis communication and reputation.
  • Discuss an organisations vital audience when communicating in a crisis and the role that they each play.
  • Critically discuss how to handle the media in the event of a crisis


Target Audience

Any individual, Juniors, Management or Senior Management who may be expected to communicate internally or externally during a crisis.


Assessment Questions and Answers

In line with MFSA requirements, a short multiple-choice assessment will be provided by the trainer towards the end of the session. A Certificate of Attendance will be awarded to all students who attend the CPD (duration will be included on certificate). A Certificate of Achievement will be awarded to those who sit for the assessment and are successful (pass mark 60%).



Stefan Lia, ACII, BA(Hons) Fin. Serv., MSc, CRISC

Stefan Lia currently Heads the Governance, Risk and Compliance Function at Betsson Group. His responsibilities include coordinating internal audit, managing the group insurance program, designing, implementing and managing risk management and governance processes and acting as advisor to operational management on various matters.

Stefan started his career working with a Maltese insurer where he was responsible for Commercial Insurance underwriting. This was followed by a stint at the MFSA where he spent over four years as part of the Consumer Complaints Unit. Prior to joining Betsson in his current role, he was part of the team Risk Advisory at Deloitte Malta.

Stefan holds an Advanced Diploma in Insurance from the Chartered Insurance Institute, a BA Hons in Financial Services from University of Edinburgh Napier and MSc in Risk Management from Glasgow Caledonian University and is certified in Risk and Information System Controls by ISACA.



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MITC is made up of a close-knit team with a real passion for learning and insurance, who believe in the continuous development and empowerment of individuals through learning. We understand all of the nuances and challenges that come with insurance training and, that is why we’re here to help you get your training right.

Our courses are developed following in-depth research and consultation on the subject matter and the related market, thus ensuring participant needs are met. All our trainers are experts in their field and actively contribute towards the continuous development of the courses which they deliver.

Our training services are accredited by the Malta Further and Higher Education Authority (MFHEA) and the European Qualifications Framework platforms. MITC’s homegrown insurance programmes are recognised by the renowned Chartered Insurance Institute, UK.

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