Crisis are stressful times for businesses. Unless certain measures are in place, a crisis can have a serious impact on any organisation. Crisis communication is essential as it enables organizations to effectively manage and mitigate the negative impacts of crisis, especially at a time when communication is instant and information (or misinformation) easily spread.
During this course, we will delve into the importance of proper internal and external communication during a crisis. We will look at key attributes of a crisis communication plan and how to prepare and communicate for each key stakeholder of a typical organisation.
The handing of media is a key which can help protect reputations, maintain trust, and minimize potential damage during challenging situations. Through a number of case studies we will look into do’s and don’t during such times and best practice for organisations to follow.
Any individual, Juniors, Management or Senior Management who may be expected to communicate internally or externally during a crisis.
In line with MFSA requirements, a short multiple-choice assessment will be provided by the trainer towards the end of the session. A Certificate of Attendance will be awarded to all students who attend the CPD (duration will be included on certificate). A Certificate of Achievement will be awarded to those who sit for the assessment and are successful (pass mark 60%).